Strategic Management
B.Com (H) · MBA · DU Syllabus
Unit 1: Introduction to Strategic Management
Nature, scope, importance of strategy. Strategic vision & mission. Environmental scanning — PESTLE, Porter's Five Forces.
Unit 2: Corporate Level Strategies
Growth, stability, retrenchment strategies. BCG Matrix, GE-McKinsey Matrix, Ansoff Matrix.
Unit 3: Competitive & Business Level Strategies
Porter's Generic Strategies, Blue Ocean Strategy, competitive advantage. Case: Amul vs. Nestle.
Lecture: Competitive Strategies — YouTube
Full recorded lecture on competitive strategies, with Indian industry examples. Duration: 58 minutes.
Unit 4: Strategy Implementation & Control
Organizational structure, leadership, culture alignment. Balanced Scorecard. McKinsey 7S Framework.
Previous Year Questions (DU) — 2020 to 2024
Compiled DU B.Com (H) and MBA Strategic Management previous year question papers with answer hints.
Brand Management
MBA · Marketing Elective
Unit 1: Brand Identity & Brand Equity
Keller's CBBE Model, Aaker's Brand Equity Model. Building strong brands in digital age.
Unit 2: Destination Branding
Nation branding, place branding, tourism destination brand management. Case: Incredible India campaign.
Unit 3: Brand Extensions & Co-branding
Strategies for brand extension, sub-branding, brand portfolio management. Indian FMCG examples.
Case Studies: Indian Brands
Tata, Amul, Fabindia, Mamaearth — branding strategies, brand crises & recoveries.
Human Resource Management
B.Com (H) · MBA Core
Unit 1: Introduction to HRM
Evolution of HRM, HR functions, SHRM. Difference between PM and HRM. New age HR challenges.
Unit 2: Recruitment, Selection & Training
Modern recruitment methods, competency-based selection, training needs analysis, Kirkpatrick Model.
Unit 3: Performance Management & Compensation
360-degree appraisal, MBO, KRAs, pay structures, incentive design. Indian corporate examples.
Tourism & Hospitality Management
MBA · Tourism Elective
Unit 1: Tourism Industry Overview
Global tourism trends, India's tourism policy, UNWTO frameworks, sustainable tourism principles.
Unit 2: Destination Management
DMO structures, visitor management, carrying capacity, crisis management in tourism.
Unit 3: Hospitality Operations & Revenue Management
Hotel operations, F&B, yield management, OTAs, digital distribution channels.
Research Methods in Commerce
PhD / MPhil / MBA Research
Quantitative Research Methods
Survey design, sampling, Likert scale, reliability & validity, SEM, factor analysis. SPSS guide included.
Lecture: Interpretive Structural Modelling (ISM) — YouTube
Step-by-step walkthrough of ISM methodology with a live management research example. Duration: 72 mins.
How to Write a Research Paper for Scopus Journals
From title framing to responding to reviewers — a practical guide based on my publication experience.
Recommended Reading List — Commerce & Management Research
Annotated bibliography of 50+ must-read books and papers for PhD scholars and MBA students.
Free Online Courses
Government-backed MOOC platforms — free, credit-recognized
SWAYAM — Free UGC/AICTE Courses
India's national MOOC platform offering 1000+ university-level courses in Commerce, Management, Economics & more. Many courses are credit-recognized by UGC.
NPTEL — IIT & IISc Courses
High-quality courses by IIT and IISc faculty covering Management, Economics, Entrepreneurship and Humanities. Certifications available with proctored exams.
e-PGPathshala — UGC Postgraduate e-Content
UGC-funded postgraduate study material across Commerce, Management and Economics. Structured modules with text, video and self-assessment for PG students.
NDLI — National Digital Library of India
IIT Kharagpur / MoE repository of academic books, theses, journals and course material. Millions of resources across subjects available for free.
INFLIBNET / N-LIST — Journal & e-Book Access
UGC's network providing access to thousands of e-journals and e-books to college students and faculty across India at nominal subscription.
Shodhganga — Indian PhD Thesis Repository
INFLIBNET/UGC repository of Indian doctoral theses. Ideal for literature reviews, research gap identification and understanding past Indian research.
NIOS — Open School Study Material
National Institute of Open Schooling provides foundational Commerce and Business Studies material — useful for bridge courses and foundational revision.